CRM and Growth Tooling Specialist

About Sofía

Sofía is a healthtech startup revolutionizing healthcare in Mexico. We're building a tech-enabled, personalized healthcare platform that empowers people to take control of their health and well-being. We're passionate about making healthcare accessible, affordable, and human-centered.

About the Role

We're looking for a CRM and Growth Tooling Specialist to join our growing marketing team. In this role, you'll be responsible for managing and optimizing our CRM system and growth tools to drive customer acquisition, engagement, and retention. You'll work closely with the marketing, sales, product, and engineering teams to ensure our tools are seamlessly integrated and delivering maximum impact.

Responsibilities:

• Manage and maintain our CRM system (i.e., Hubspot)
• Develop and implement CRM strategies to support marketing campaigns and initiatives
• Create Workflows to automate processes
• Segment customer data and create targeted email campaigns
• Track and analyze key CRM metrics to measure effectiveness and identify areas for improvement
• Research and evaluate new growth tools and technologies
• Implement and integrate growth tools with existing systems
• Collaborate with cross-functional teams to optimize customer journeys
• Stay up-to-date on the latest CRM and growth marketing best practices

Qualifications:

• 3+ years of experience in a CRM or growth marketing role
• Strong understanding of CRM principles and best practices
• Experience with email marketing and marketing automation
• Proficiency in data analysis and reporting
• Excellent communication and collaboration skills
• Passion for healthcare and technology

Bonus Points:

• Experience with Hubspot
• Experience with A/B testing and conversion rate optimization
• Knowledge of SQL or other data query languages

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